Photo by BearCreekDesign
Can you feel the holiday spirit in the air? It’s a season that reminds us to gather with loved ones, feed them well, and show them how much they mean to us with personal tokens of affection. The best holiday gifts are truly unique, and deepen connections between the giver and the recipient, providing meaning and cherished memories that extend far beyond the rush of the holidays.
This past weekend, millions of shoppers came to Etsy looking for alternatives to the same old chain stores and online behemoths. When you buy on Etsy, you’re supporting over one million independent, creative businesses in communities around the world and buying one-of-a-kind gifts with stories behind them for the people you care about most. Sales from Thursday to Cyber Monday increased 60% year-over-year from the last Thanksgiving weekend, supporting makers and curators around the world. Together, we’re bringing heart back to the holidays!
Here are a few more tidbits from the weekend:
- Between Thanksgiving and Cyber Monday, more than 36 million visits to Etsy generated more than 388 million page views.
- This was the year of mobile for the holidays — more than 50% of visits were from shoppers on mobile devices.
- Over the long weekend, nearly a third of buyers made their first purchases on Etsy.
- Over 1 in 4 orders occurred between buyers and sellers in different countries, sending holiday cheer across borders.
This year, our community has grown to 30 million members, a community full of heartwarming stories and incredible imagination. Our holiday campaign focuses on what makes this marketplace unlike any other: the people, the processes and the products that are unique to Etsy.
The theme is “Etsy: Where One-of-a-Kind Gifts Come From,” and your stellar businesses and items are the stars of the show. There’s truly no other market like Etsy, and by sharing your stories through our holiday video campaign, we’re reaching shoppers looking for those meaningful heirlooms that their families will remember for years to come. So far, our holiday videos have been seen over 5.7 million times in our online ads and placements across the web. Have you watched yet?
All of these numbers mean more success this year for the independent creative Etsy businesses around the world. Happy holidays, everyone!Continue reading
Photo by steelhipdesign
Update: Etsy Gift Cards are now available for purchase in Canadian dollars! Now both buyers and sellers in Canada can purchase gift cards in their local currency, just in time for the holiday season. Sellers in Canada who have enabled Direct Checkout will be able to automatically accept them in their shops. Simply go to etsy.com/giftcards to give the ones you love the gift of the entire Etsy marketplace this holiday season.
The original post below was published on October 8, 2013.
Last October, we announced the launch of Etsy Gift Cards in the US. In the first two months after launch, shoppers purchased 40,000 gift cards to share with friends and family, and nearly a year later, we’ve issued more than $4 million in gift cards to spend on Etsy.
Today, just in time for the holidays, we’re launching Etsy Gift Cards in two new currencies: GBP and EUR, making the coming gift-giving season brighter for both buyers and sellers!
In addition to being available in US dollars, Etsy Gift Cards are now available for purchase in British pounds and in euros. Buyers in select countries across Europe, including Austria, Belgium, Denmark, Finland, France, Germany, Greece, Iceland, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK, can now purchase Etsy Gift Cards. Sellers who use Direct Checkout will also automatically be able to accept Etsy Gift Cards — no matter the currency — in their shops.
Purchasing a Gift Card
If you’re a buyer in any of these new countries, there are now even more opportunities for you to share the experience of shopping on Etsy with the ones you love. Send Etsy Gift Cards at etsy.com/giftcards to your friends and family in your local currency, via email (with a choice of fun designs!) or by printing them out to include in one-of-a-kind holiday cards.
If you’re a lucky gift card recipient, you can use your gift card to purchase from any shop that accepts Etsy Gift Cards, regardless of location. The ability to accept Etsy Gift Cards is now available to over 90% of shops, and any shops that accept them will have a green Gift Card icon above the “Add to Cart” button on their listings. You can also use the “Accepts Etsy Gift Cards” filter in the left navigation when searching for items you love.
Accepting Gift Cards in Your Shop
If you’re a seller who uses Direct Checkout, a host of exciting benefits await you as you prep for the holiday rush:
Greater Buyer Purchasing Power: Since launching this feature last October, US shoppers have purchased over $4 million in Etsy Gift Cards! And with the holidays fast-approaching, we’ll be ready to watch the December gift card sales snowball (buyers purchased $1 million in gift cards in December 2012 alone).
New Buyer Reach: 25% of all gift card purchasers thus far have been completely new to Etsy. Etsy Gift Cards help expand the ever-growing buyer community and get more eager eyes on your handcrafted and hand-picked items.
A Boost in Sales: Buyers with an Etsy gift card spend 24% more on average than their gift card value when using the gift card to pay for an order.
Expanding Etsy Gift Cards to our international community will continue to be a priority for us. We are committed to adding even more currencies for gift cards, and are actively working on Canada as our next step.Continue reading
Photo by Redstreake
Finish off the last of your candy stash as you sink your teeth into some site-wide data. With a 40.7% rise in dollars of goods sold compared to October 2012, and 37.3% year-over-year rise in items sold, October carries us into the start of the holiday season with gusto.
- $115.2 million of goods (after refunds and cancellations) were sold by our community in October, 5.21% higher than September
- That represents 5,893,733 items sold for the month, 6.04% higher than September
- 3,125,759 new items were listed in the month, 7.83% higher than September
- 1,127,675 new members joined the Etsy community, 8.42% higher than September
- 1.91 billion page views were recorded on the site in October (including web and apps)
Thanks to everyone who contributed to the Etsy community in October 2013!
Curious about how other months compare? Check out our past Weather Reports for more statistics.Continue reading