We at Squidoo believe that original, handcrafted, written-and-loved-and-tended-by-you content is not only the most enjoyable to write, but also the most useful for readers to discover, and the most likely to get shared with other people.

Our mission is to run an open, free platform that gives people a simple way to organize their interests online – and bring more human, curated, original content to the web. We make it easy for writers of all stripes to create portfolios of beautiful webpages, each one about a single thing or story or opinion that they know and love. As a bonus, when one of their pages does well, it earns a royalty for the writer or for charity.

That’s it. It’s that simple. That’s been our model since we started in 2005. And it’s going strong, thanks to our supportive community of writers, thanks to the small team you see pictured here (the team is small, not the people), and thanks a little bit to the Flying Spaghetti Monster.