Tags are very important to making sure your products show up in the Zazzle marketplace as well as in search engine searches. There is a limit of 500 characters for all your tags combined on one product, but this should be enough to add plenty of relevant phrases that will help you to get sales. Here are some other suggestions to make sure you utilize tags to their fullest potential:
Power Tags – New!
Zazzle allows you pick and choose the tags you want to be considered for Zazzle site search. These tags are known as “Power Tags”, and you can choose a maximum of 10 Power Tags among all your tags. For more information, please refer to the FAQ.
Here are some other suggestions to make sure you utilize tags to their fullest potential:
Do’s and Don’ts
Do: Research what tags to use by performing Google searches and seeing what similar products are using.
Do: Use tags or keywords that are descriptive and specific to your product.
Do: Feel free to use multiple words or phrases. For example, enter “Golden State” for your California product.
Do: Enter variations of words such as singular and plural versions. For example, use both “child” and “children”, or “flower” and “flowers”.
Do: Be creative with your tags. For example, for an “Obama” product, use “Pro-Obama” and “Barack Obama”.
Do: Use pro-topic and anti-topic words. For example, enter “drug free” or “anti drug” for your DARE product.
Do: Add relevant colors as tags only if it is a major buying decision. Pink wedding invitations are a great example of a product in which adding colors as tags will help.
Don’t: Use tags or keywords that are irrelevant and have nothing to do with your design. This is considered tag spam and could cause your designs and products to appear in inappropriate search results, making it harder for your customers to find your designs and products.
The new user agreement will take effect on January 1st 2012. After this date, Zazzle will actively review sellers that partake in tag spam, and will take appropriate and serious action. This may lead to seller delisting, or even earnings getting revoked. Please refer to the updated user agreement for more details.
Here are some things to think about when deciding which tags and keywords to use for your product:
- Subject of the design – flower, dog, sunshine
- How did you create your design – photograph, painting, vector, drawing
- Topic or theme of the design – retro, funny, political
- Primary colors and patterns of the design – red, polka dots, ovals
- Any text in the design – “I Love Texas”